Rimmel London has unveiled new brand positioning. In its largest re-stage to date, the new messaging is focused on self-discovery and identity, moving away from stereotypical standards of beauty, according to the Coty-owned mass market cosmetics brand. The brand has tweaked its signature tag line of “Live The London Look” to “Live Your London Look.” The Rimmel logo has been updated as well. The crown has been dropped. The new logo and strap line debuted online this month, and are being rol...